Marketing Manager

London, UK

The role

About CV Partner

The CV Partner SaaS tool is used by professional services firms to manage CVs and Case Studies for bids and proposals. We get excellent feedback from current users as the product is well-built and fits the requirement of our customers. Product market fit has been achieved in most markets and we are now scaling and growing internationally following customer demand and building out the product as required. CV Partner already has high profile customers including several of the “Big Four” and other global enterprise professional services firms.

Due to our global expansion we are looking to increase the sales and marketing team and this role will be a key part of that.  The Marketing Manager will own the strategic marketing focus- making sure we prioritise the highest ROI marketing efforts; additionally the role will be hands-on; delivering quality content marketing, executing marketing campaigns, organising and attending the relevant trade shows.

We require high quality content is produced and published in the right form at the right time. Through collaboration with our product and sales teams you will learn about our target market, key buyer personas and our SaaS solution - however once up-to-speed we would like you to develop our market understanding and build on our existing marketing strategy. You will have to coordinate the generation of ideas as well as finessing and publishing blogs, case studies and all marketing collateral.

CV Partner’s sales and marketing team engages new prospects in many geographies, and primarily online. The goal is to demonstrate the CV Partner SaaS products in an efficient and genuine manner to people within our well-defined market. As an increasing amount of product research is done online, we are looking for someone who can take our website, videos,whitepapers and overall digital marketing efforts to the next level.

The goal of our marketing is to effectively reach potential corporate/enterprise customers to drive and demonstrate our unique value proposition. This critical function is responsible for attracting new customers by engaging executive teams through on-line and social channels. Additionally you will work closely with the sales team ensuring there is quality marketing content that can be used throughout the sales journey.

Understanding the product, as well as our clients needs and future requirements are a key part of effectively communicating the value of CV Partner. 

As a part of the CV Partner organization you will be an important part of the team and strive to uncover new ways to make CV Partner marketing better every single day.

Responsibilities

  • Content marketing - ensure content and calls to action are aligned to messaging, buyer personas and stages in the buying cycle
  • Campaigns and promotion of demand generation content; Including outbound email, direct email and direct outreach as appropriate
  • Events and localization of demand generation campaigns, including trade shows and hosted events
  • Collaborate with sales to establish and execute on account-based marketing.
  • Sales enablement
  • Advertise to our target markets through Google Ads and LinkedIn
  • Work with the product/UX team on SEO
  • Work together with our designers to create visualisations or videos explaining various aspects of CV Partner
  • Collaborate on bids and proposals with the sales team
  • Identify opportunities for customers to act as CV Partner advocates (e.g. testimonials, case studies)
  • Craft product updates and descriptions within the CV Partner application itself

Future challenges

  • Forecasting marketing funnel
  • Present results and KPIs to management
  • Hire and manage a team
  • Manage external agencies
  • Collaborate closely with Sales to support pilot customers, renewals, and expansion opportunities

What we are looking for

  • 5+ years experience working with marketing, either in a digital marketing agency, design agency, marketing department of a software or tech firm or in a similar role
  • B.A. or B.S. in marketing or business
  • Ability to build relationships with functions outside marketing, such as sales, development and product management
  • Understanding of buyer’s journey and marketing funnel stages
  • Building and optimizing account-based marketing
  • An analytical thinker and tech-savvy 
  • Experience working with large enterprise companies
  • Exceptional communication skills, highly organized, collaborative and detail oriented
  • Native English speaker ideally, but high proficiency also accepted if you have a relevant second language
  • Domain experience within Engineering, Consulting or Legal is a plus
  • Empathetic, positive attitude with a desire to help our company grow into new markets and verticals


Skills

  • Excellent communication skills in English and ideally a second language
  • Experience with enterprise software and/or SaaS 
  • Experience with communication, social media or content management
  • Drive and ability to work independently
  • Comfortable working in a startup environment where we move quickly and wear many hats in a dynamic environment

Benefits / package

Location: London, UK

Pension contribution

25 days holiday

Competitive salary